One of the most common errors we see in bidding is dealing with uncertainty. Bidding experts can all agree there […]
eBook: “3 Ways Uncertainty Creates Confusion in Bids”
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On-Demand Webinar! Demystifying Price to Win Analysis
We hosted a webinar on Demystifying Price to Win. Read the article to find out how you can watch the webinar and win more contracts.
What is Price to Win?
Price to Win (PTW) is the price at which you will likely win a competition based on how all competitors are evaluated by the buyer. Price and Non-Price factors are taken into consideration in the process. Price to Win is also shorthand for the process and professional function of evaluating competitions.
eBook: “3 Mistakes in Assessing Competitor Behavior”
Assessing competitor behavior matters when it comes to a pricing strategy. As pricing analysts, capture managers, and business developers well […]
eBook: “3 Basic Errors in Costing”
Costing errors in bidding will undoubtedly jeopardize your pricing strategy when preparing the next proposal. In competitive bidding, the ramifications [...]
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eBook: “3 Blunders in Bid Pricing”
When working on a bid pricing strategy, you need to know where to invest your time and effort and which […]
Competitive Intelligence Defined: The Strategic Way to Win
When you create a bid strategy for your proposal, you will start with a few questions: How can we increase [...]
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Is Indecision Hurting Your Competitive Intelligence Strategy?
You must make your company decisive about its competitive intelligence efforts. Develop a set of effectiveness criteria. Measure your strategy against its ability to be effective. And, be enough of a salesperson to sell this idea to your management and on up the chain.
Defense Systems Journal – TruPredict “Tool for Price to Win Strategy”
In an article for the Defense Systems Journal, Ricardo Lopez, VP Competitive Differentiation for Lone Star Analysis shared with the [...]
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