Many pricing practitioners often misunderstand the price-to-win (PTW) process. Six Price to Win Misconceptions eBook The “Six Price to Win […]
Many pricing practitioners often misunderstand the price-to-win (PTW) process. Six Price to Win Misconceptions eBook The “Six Price to Win […]
One of the most common errors we see in bidding is dealing with uncertainty. Bidding experts can all agree there […]
Competitive intelligence is your solution to secure the right data that will help you with capture and bid strategies. But […]
Assessing competitor behavior matters when it comes to a pricing strategy. As pricing analysts, capture managers, and business developers well […]
When working on a bid pricing strategy, you need to know where to invest your time and effort and which […]
You must make your company decisive about its competitive intelligence efforts. Develop a set of effectiveness criteria. Measure your strategy against its ability to be effective. And, be enough of a salesperson to sell this idea to your management and on up the chain.
Price to Win (PTW) is the price at which you will likely win a competition based on how all competitors are evaluated by the buyer. Price and Non-Price factors are taken into consideration in the process. Price to Win is also shorthand for the process and professional function of evaluating competitions.